Crafting an onboarding experience with a clear goal of improving the activation.
Crafting an onboarding experience with a clear goal of improving the activation.
Tap Health is an AI powered diabetes management app, in which you can input your meals, blood sugar, exercises, more and our app’s AI guides you according to your needs.
Tap Health is an AI powered diabetes management app, in which you can input your meals, blood sugar, exercises, more and our app’s AI guides you according to your needs.
CONTEXT
Indians are up to 6× more likely to develop type 2 diabetes compared to many Western populations.
CONTEXT
Indians are up to 6× more likely to develop type 2 diabetes compared to many Western populations.
Business Model
Tap Health’s core model is to build a product that helps people manage their diabetes!
In simple words we take few of the inputs from your about your daily life and give you the output that guides you in better managing your daily blood sugar resulting in managing your blood sugar.
Old Onboarding Consist of 64 screens, leading to 20 minutes of average onboarding time for users.
Business Model
Tap Health’s core model is to build a product that helps people manage their diabetes!
In simple words we take few of the inputs from your about your daily life and give you the output that guides you in better managing your daily blood sugar resulting in managing your blood sugar.
Old Onboarding Consist of 64 screens, leading to 20 minutes of average onboarding time for users.
Problem
Onboarding experience was too long leading to a drop-off rate of ~92%
We didn’t know for the fact what’s the reason of the drop-offs but the loss that business was dealing because of this was very high approx ₹20-₹30K/month
Onboarding completion rate was around 8.13% leading to ~92% drop-offs
Problem
Onboarding experience was too long leading to a drop-off rate of ~92%
We didn’t know for the fact what’s the reason of the drop-offs but the loss that business was dealing because of this was very high approx ₹20-₹30K/month
Onboarding completion rate was around 8.13% leading to ~92% drop-offs
Research
Finding out the reason for drop-offs
Me and one member of UX research team took out the responsibility to analyse the drop-offs. We watched user sessions from Clarity, analysed the event patterns of users from Mix panel and also did user calls to multiple cohort of users
Research
Finding out the reason for drop-offs
Me and one member of UX research team took out the responsibility to analyse the drop-offs. We watched user sessions from Clarity, analysed the event patterns of users from Mix panel and also did user calls to multiple cohort of users
Onboarding Revamp
Tap Health’s core model is to build a product that helps people manage their diabetes!
In simple words we take few of the inputs from your about your daily life and give you the output that guides you in better managing your daily blood sugar resulting in managing your blood sugar.
Onboarding Revamp
Tap Health’s core model is to build a product that helps people manage their diabetes!
In simple words we take few of the inputs from your about your daily life and give you the output that guides you in better managing your daily blood sugar resulting in managing your blood sugar.
AI in the Workflow
Using the AI for our advantage
We found out that it’s not just the design issue but a marketing issue as well, approx 30% of the users who left after OTP verification was not at all
AI in the Workflow
Using the AI for our advantage
We found out that it’s not just the design issue but a marketing issue as well, approx 30% of the users who left after OTP verification was not at all
Impact
Thrills of working with the hungry team and great stakeholders is just great!
Improving revenue by 60% and Activation by 68% and literally moving multiple metrics by 100% that I didn’t even know of, overall we had a great success with the product building and growth that we have seen.
Impact
Thrills of working with the hungry team and great stakeholders is just great!
Improving revenue by 60% and Activation by 68% and literally moving multiple metrics by 100% that I didn’t even know of, overall we had a great success with the product building and growth that we have seen.
